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Method of Generating Critical Mass of Relevant User Generated Content for a Social Network by the Creation of An Open Source Micro Social Network Infrastructure

Jan 12
Uploaded by Community Admin - Category: Create Contribute - Tags: #critical mass  #ugc  #valuation buildup  0 156 0

Preliminary Explanation:


The lifeblood of any social network is the ability of creating critical mass of users both is size (numbers of users) and in the expression of those users to produce user generated content (UGC).  Once a network reaches this critical mass, its UGC becomes syndicated through other users broadcasting the content, which in turn creates more content activity and the possibility of the creation and distribution of new UCG.  This process creates a domino effect of UGC and activity which becomes self sustainable once critical mass of users and activity (Critical Mass) is reached. 
 

Further as social networking use matures, so will the demands of its user’s functionality, expression and distribution of UCG. This demand is presently being stilled, due to the fact that it is a direct contradiction to the present social networking business models and seen as nothing more than competition and the cannibalization of future advertising revenues.  For in the eyes of the present social networks, it members are not the customer, they are the product, and to allow them outside of this construct will in turn implode the present infrastructure and advertising revenue models they presently enjoy.

Method of Generating Critical Mass of Relevant User Generated Content for a Social Network by the Creation of an Open Source Micro Social Network Infrastructure (METHOD) lays the foundation to the upcoming evolution of social network users expectations, by empowering them with the ability of creating their own Micro Social Network (MSN) within the sub domain infrastructure of a traditional social network.  Unlike traditional social networks of today, a MSN allows the creator (social network user) of the MSN to; 1. To own via copyright waiver and acceptance of the terms of service (TOS) of membership, all the UCG created and or placed in the individual MSN (including documents, comments, pictures, discussions, analysis, organization, indexes, etc) by its members who join the specific MSN; 2. To own and have permission to market (via email, social network communication, text messaging or other permission based marketing approach agreed upon by the acceptance of the TOS between the MSN and Members) all members who join the individual MSN; 3. The ability for MSN owner to add functionality to their own MSN’s including, stores, shopping cart, maps, auctions, social couponing, crowd source buying incentives, auctions, commerce exchanges, news, etc., all in the purpose of creating a self contained  social commerce portal.

Now individuals stakeholder of their own MSN’s, can see a direct return of investment (ROI) resulting in the form of new member acquisition, (lead capture, lead generation) and new sales as a direct result (via built in analytic reports) of producing and broadcasting relevant content.  This ROI and open source platform creates the critical self sustaining driver of producing the critical mass of relevant content, needed to stand up and sustain a new social network.